Does your brand target a specific audience or customer? Digital Public Relations

Does your copy target a specific audience or customer?

The goal here is to ensure that your website copy is written with a particular customer in mind. One with a specific set of problems.

By having an understanding of who your target customer is your web copy will speak to their problems and fears and position your products and services as a solution to their problems.

ASK YOURSELF THESE QUESTIONS TO HELP DETERMINE IF YOUR COPY IS TARGETED:

  • Do you have a mental picture of who your ideal customer is and what their primary problem is that you are trying to solve?
  • Have you looked at your current clients and identified any that are the exact match for your ideal customer?
  • Does your website copy speak to that person and describe the problems that they experience
  • Does your website copy explain how your product or service can help that person solve their problems?
  • Do you have other resources on your site, whether content, tools or checklists that are created to help educate your target customer?
  • Do you have case studies from your ideal customers on your website where they talk about how your product or service helped them?
  • If you have not done any of this, then you need to spend some time thinking about your ideal customer, what their problems are and how your web copy can tell them that you are the solution to their problems.

If you have questions regarding your website, or website management and maintenance then get in touch with us

Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.

Strategic Digital Agency
Is your website content comprehensive?

Is your website content comprehensive?

The goal here is to ensure that your page has sufficient detailed website copy on it to allow Google to distinguish it from any other web page on your website.

If your web pages do not have comprehensive web copy on them, then they may be considered “thin content” by Google.

This means that Google may not deem your website pages to be important enough to be included in the Google index and ranked for any searches.

What does not having comprehensive copy look like?

All you need to do is make sure that there are enough words on the page?

How many words are enough? Well, it depends.

It’s accepted that between 300 and 500 words is enough to make a page unique.

Remember it’s important to consider how many words there are already on your page BEFORE you add content. The words in the navigation, the site bar and the footer of your web page template are repeated across all pages.

If there is a lot of copy in the template alone, this just means you need to add more web page text to make sure your page is comprehensive enough to be unique.

If your most relevant pages, the ones you want to rank and get found have insufficient words on them, say less that 300 words, then you should start adding additional, keyword rich, compelling web copy to those pages.

If you have questions regarding your website, or website management and maintenance then get in touch with us

Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.

Do you have conversion content on your site?

Do you have conversion content on your site?

Does your copy tell people who you are and how you can help them?

It’s imperative that your website copy helps people to make In the decision to do business with you.

It can do this by:

  • Quickly telling people who you are
  • Giving them some information on your background and experience
  • Demonstrating that you have experience helping people just like them
  • Demonstrating that you have in fact had results helping people like them solve their problems or get a specific result
  • By having an understanding of who your target customer is your web copy will speak to their problems and fears and position your products and services as a solution to their problems.

I like to call this type of content “Conversion Content” as it helps people move along the path to becoming customers.

ASK YOURSELF THESE QUESTIONS TO DETERMINE WHETHER YOUR CONTENT ADEQUATELY TELLS THEM WHO YOU ARE AND HOW YOU CAN HELP:

  • Do you have a comprehensive About Us page that explains who you are, your skills and your experience and how you can use your skills and experience to solve your customer’s problems.
  • Do you have information on your site about how your products or services assist in resolving peoples problems?
  • Do you have case studies on your site showing how you solved people’s problems in the past
  • Do you have customer testimonials on your site where clients talk about the outcomes of buying your products or using your services
  • Do you have helpful content like tools, checklists, whitepapers, explainer videos, trials, that help demonstrate your competency and explain your approach to solving their problems?
  • Do you talk about the particular market you serve, the people you help so that people visiting your website can determine quickly whether you are the person they should be doing business with?

 

If you need more information on conversion content. Contact us now

EXAMPLES OF CALLS TO ACTION YOU WANT ON YOUR SITE

EXAMPLES OF CALLS TO ACTION YOU WANT ON YOUR SITE

Phone Number: Your Phone should be listed prominently in your site header with text telling people to “Call You” if they have questions

Contact Page: You should have an easy to use contact us page with an easy to use form and other information to make it easy for people to get in touch with you

Buy Now/Order No/Get Started: buttons: On pages where people are expected to make a purchasing action, it should be obvious how they do this by having prominent buttons that have action focused text on them.

Lead Magnet: A lead magnet is a piece of content that you give away in exchange for an email address. This allows you to contact them using their email address. A lead magnet should be helpful and compelling and distinct. Tell them the benefits of signing up and how to get access to the content.

If you need more information on calls to action. Contact us now.

Salam Digital