How is Marketing AI Advancing till 2020

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind.

Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. 

1. More advanced targeting

Leveraging AI for ad targeting and audience segmentation are already two of its most popular applications, according to eMarketer research. These strategies will continue to grow in 2019, and become more sophisticated as they are applied to emerging channels.

Advanced television is one media channel that’s also coming of age in 2019. Expect to see advanced TV and AI form a capable partnership. That’s because the right AI methodology not only helps marketers improve one-to-one targeting accuracy on the data-driven channel but also delivers scale, which remains marketer’s number one complaint when it comes to advanced TV.

We’ll also see experimental marketers embrace AI across additional programmatic channels, such as programmatic radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem.

2. More transparency

As AI adoption and calls for martech transparency each increase, the two will undoubtedly coalesce. While any proprietary technology does require some level of confidentiality, too many companies are complacent in hiding behind black boxes.

In 2019, more technology companies will drive transparency initiatives while more brands and agencies will demand increased insight, ushering in a more transparent age of AI.

One way marketers can expect increased transparency to manifest is in the data insights shared by technology and data providers. Throughout 2018 we’ve seen providers—RokuPlaced4C—increasingly offer data insights as part of their solution packages. These industry captains are signaling a larger trend. Following this trend, more martech providers who play in data will open up the visibility of their databases and technology via client data, audience and artificial intelligence insights to help marketers understand what data is in use, how it’s being leveraged and how it’s working.

3. More “intelligence”

Automated data analysis does reduce the need for every brand, agency and platform to maintain their own data science department. However, as machines get smarter, the firms that employ this technology will need to be more educated on the types of AI and how they work.

According to the Harvard Business Review, many companies have been fiscally burned because they pursued the wrong type of AI for the project at hand. To avoid this, we’ll see marketers actively advancing in their understanding of AI methodologies, such as regressions, decision trees and neural networks. Further, marketers will gain a more nuanced understanding of how these methodologies align with business requirements including compliance, transparency, cost, goals and timing.

More than words

The theme of AI’s 2019 growth spurt will certainly be more, more, more, as we watch it thrive in many predictable, but swift ways. Advanced targeting, AI transparency and increased education are all trend lines that can be seen in 2018, but their upward trajectory will be exponential in the coming year.

As always, expect to hear of brand new, unseen applications of marketing AI as we outgrow the hype phase. Ultimately, real maturation will come through tried and true technology applications.

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5 Digital Marketing Tips To Grow Your Startup In 2019

5 Digital Marketing Tips To Grow Your Startup In 2019

It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dreamt big and coalesced resources, ideas, and action plan to create your nascent platform.

A pat on the back for you, and a nudge on the other shoulder. You have yet to go stronger to grow stronger.

In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy.

Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line.

Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line.

And one of the most effective ways to create a strong presence is by using digital media for your marketing needs.

Here are 5 essential digital marketing tips for startups:

1. User experience

Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.

Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.

Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.

Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.

digital-marketing-tips-user-experience

User experience can be made effective primarily through content, communication channels and intuitive UI.

The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.

In addition, you need to develop a client management strategy that helps you connect with your customers.

This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.

For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.

If you are keen to getting involved more, digital world is full of new updates. Go ahead and search for more tips and trends on making a captivating user experience.


2. Creative content

You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.

From communicating your brand’s message to engaging your customers with information,  content is supreme as it gives something useful to your potential customers.

Great content can increase your organic traffic and can improve your search engine rankings.

digital-marketing-creative-content

Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.

Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.

Messaging is also taking the industry by storm. Neil Patel shared how Facebook Messenger marketing campaign lends a bright inlet to effective digital marketing.

Your audience will be more likely to follow a link received in Facebook Messenger than they would through email marketing campaign. Again, the content you create and the medium you choose to employ will greatly affect your business’ growth. Learn more about Facebook Messenger bots here.


3. Social media platforms

Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.

As a startup, one of the first things that you probably worked on was an active social media strategy.

You know that in this business industry, social media is the key to leveraging your brand awareness and value.

Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.

social media platforms for startups

Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.

And while social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users.

Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.


4. Video marketing is seeing an upward trend

Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.

You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

digital-marketing-tips-video-marketing

5. Search engine optimization

And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.

SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.

For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!

digital-marketing-tips-search-engine-optimization

Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your digital marketing strategy accordingly.

Understand how SEO works and learn about the expectations and prospects of hiring SEO specialists. This will help your startup to grow quicker. Be consistent and regular in your digital marketing strategy.


Growth optimized

A good digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies.

Resultantly, the conversion rates could be impacted positively as well. The consumer trend of trying new brands is growing if they are genuinely made to feel a connection with the brand values.


Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most effectively.

Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.

A good digital marketing strategy Salam Digital will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry.



If you have questions get in touch with us

Salam Digital is a strategic digital agency



Does your brand target a specific audience or customer? Digital Public Relations

Does your copy target a specific audience or customer?

The goal here is to ensure that your website copy is written with a particular customer in mind. One with a specific set of problems.

By having an understanding of who your target customer is your web copy will speak to their problems and fears and position your products and services as a solution to their problems.

ASK YOURSELF THESE QUESTIONS TO HELP DETERMINE IF YOUR COPY IS TARGETED:

  • Do you have a mental picture of who your ideal customer is and what their primary problem is that you are trying to solve?
  • Have you looked at your current clients and identified any that are the exact match for your ideal customer?
  • Does your website copy speak to that person and describe the problems that they experience
  • Does your website copy explain how your product or service can help that person solve their problems?
  • Do you have other resources on your site, whether content, tools or checklists that are created to help educate your target customer?
  • Do you have case studies from your ideal customers on your website where they talk about how your product or service helped them?
  • If you have not done any of this, then you need to spend some time thinking about your ideal customer, what their problems are and how your web copy can tell them that you are the solution to their problems.

If you have questions regarding your website, or website management and maintenance then get in touch with us

Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.

Strategic Digital Agency
Is your website content comprehensive?

Is your website content comprehensive?

The goal here is to ensure that your page has sufficient detailed website copy on it to allow Google to distinguish it from any other web page on your website.

If your web pages do not have comprehensive web copy on them, then they may be considered “thin content” by Google.

This means that Google may not deem your website pages to be important enough to be included in the Google index and ranked for any searches.

What does not having comprehensive copy look like?

All you need to do is make sure that there are enough words on the page?

How many words are enough? Well, it depends.

It’s accepted that between 300 and 500 words is enough to make a page unique.

Remember it’s important to consider how many words there are already on your page BEFORE you add content. The words in the navigation, the site bar and the footer of your web page template are repeated across all pages.

If there is a lot of copy in the template alone, this just means you need to add more web page text to make sure your page is comprehensive enough to be unique.

If your most relevant pages, the ones you want to rank and get found have insufficient words on them, say less that 300 words, then you should start adding additional, keyword rich, compelling web copy to those pages.

If you have questions regarding your website, or website management and maintenance then get in touch with us

Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.

Do you have conversion content on your site?

Do you have conversion content on your site?

Does your copy tell people who you are and how you can help them?

It’s imperative that your website copy helps people to make In the decision to do business with you.

It can do this by:

  • Quickly telling people who you are
  • Giving them some information on your background and experience
  • Demonstrating that you have experience helping people just like them
  • Demonstrating that you have in fact had results helping people like them solve their problems or get a specific result
  • By having an understanding of who your target customer is your web copy will speak to their problems and fears and position your products and services as a solution to their problems.

I like to call this type of content “Conversion Content” as it helps people move along the path to becoming customers.

ASK YOURSELF THESE QUESTIONS TO DETERMINE WHETHER YOUR CONTENT ADEQUATELY TELLS THEM WHO YOU ARE AND HOW YOU CAN HELP:

  • Do you have a comprehensive About Us page that explains who you are, your skills and your experience and how you can use your skills and experience to solve your customer’s problems.
  • Do you have information on your site about how your products or services assist in resolving peoples problems?
  • Do you have case studies on your site showing how you solved people’s problems in the past
  • Do you have customer testimonials on your site where clients talk about the outcomes of buying your products or using your services
  • Do you have helpful content like tools, checklists, whitepapers, explainer videos, trials, that help demonstrate your competency and explain your approach to solving their problems?
  • Do you talk about the particular market you serve, the people you help so that people visiting your website can determine quickly whether you are the person they should be doing business with?

 

If you need more information on conversion content. Contact us now

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