Is your website content comprehensive?
The goal here is to ensure that your page has sufficient detailed website copy on it to allow Google to distinguish it from any other web page on your website.
If your web pages do not have comprehensive web copy on them, then they may be considered “thin content” by Google.
This means that Google may not deem your website pages to be important enough to be included in the Google index and ranked for any searches.
What does not having comprehensive copy look like?
All you need to do is make sure that there are enough words on the page?
How many words are enough? Well, it depends.
It’s accepted that between 300 and 500 words is enough to make a page unique.
Remember it’s important to consider how many words there are already on your page BEFORE you add content. The words in the navigation, the site bar and the footer of your web page template are repeated across all pages.
If there is a lot of copy in the template alone, this just means you need to add more web page text to make sure your page is comprehensive enough to be unique.
If your most relevant pages, the ones you want to rank and get found have insufficient words on them, say less that 300 words, then you should start adding additional, keyword rich, compelling web copy to those pages.
If you have questions regarding your website, or website management and maintenance then get in touch with us.
Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.