Having a plan in place to handle any potential crises is an important aspect of PR. This includes identifying potential risks, developing a crisis communications plan, and training employees on how to respond in the event of a crisis.

From market and internal audits, strategies, and everything in between, we help organisations deal with critical situations where their public image has suffered or simply needs training and preparation. No organization is immune to market stress and PR crises but all can prepare.

Speaking to a PR agency that’s experienced in crisis communcations and management for particular industries, cases or countries is without a doubt one of the best ways in which organizations or individuals can prepare themselves for – or successfully handle – PR crises.

Some commons crisis communications activities include (but are by no means limited to):

• vulnerability audits
• crisis communication strategy development
• crisis communication training and media training
• crisis simulations
• assistance in crisis response and management
• media relations
• reputation management