15 REASONS WHY YOU GET NO TRAFFIC FROM GOOGLE?

Why does my website get no traffic from Google?

If you’re reading this article, chances are that your website is feeling lonely and you’re in search of a solution to increase traffic from SEO. Whilst likely that you are doing something wrong; do not fear as you are not alone! In fact, according to a recent search traffic AHREFs study, over 91% of all content on the internet gets no traffic at all!

From simple fixes to on-going medication for your website, we’ve compiled an infographic with the top 15 reasons why your website is getting no traffic from Google. Time to put your website in the top 9%.

Why You Don’t Get Traffic From Google

At times Google can be a fickle creature. Although most of the time it operates exactly as it’s designed to, with businesses either too inflexible or uninterested in learning and leveraging the world’s most powerful platform. The reason why you get no traffic from Google will stem from issues surrounding SEO, content or technical flaws. For more businesses than not, it may just be all three that are holding you back. If you’re looking at another month of dismal web traffic numbers, stop wondering where it is all going wrong and start diagnosing and correcting those issues.

TECHNICAL ISSUES

We’ve all been the bearer of our fair share of 404’s, but these issues should hopefully be quite infrequent. The goods news? Correcting these issues will have an immediate benefit to your website, setting yourself up to facilitate traffic and house your content. The bad news? If you are not deep in the detail or hanging out in the backend, some of these technical issues might not readily present themselves and can continue to wreak havoc undetected.

Technical issues that may be causing no traffic from Google are:

  • Poor code structure
  • Your website is set to ‘no index’
  • Your website has been hacked
  • Your hosting server is down
  • You are using ‘free hosting’ or a free domain

SEO CHALLENGES

Second only to the technical running of your website is your SEO. SEO is the gatekeeper to traffic from Google, with many businesses underestimating the three letter acronym. If your website is SEO challenged then Google will not deem it to be an authoritative source in its field. What that means for you, is that even the sleekest web design and greatest content will not assist with visibility or allow your website to climb the ranks. Resist SEO compliance at your own risk, or choose to optimise your website to a position where Google is working with you to put your page and business in front of the right customers.

SEO challenges that may be causing no traffic from Google are:

  • Bad SEO practices from a provider in the past
  • There’s a problem with your backlink profile
  • You have multiple websites for the same business
  • You have not set up google analytics
  • Broken 301 redirects

MISSED CONTENT OPPORTUNITIES

Content failures are particularly painful for businesses as there shouldn’t be any excuse for it. While an SEO agency will advise on a superior content strategy, there is nothing stopping internal resources from transforming a website with relevant and keyword-rich content. With unrivalled knowledge of your business landscape and the ins and outs of customer pain points, your team should set about designing a content narrative that will support your SEO outlook.

Missed content opportunities that may be causing no traffic from Google are:

  • Your site doesn’t have any information
  • Your Google Business page is vacant and not optimised
  • All your content is plagiarized
  • Your website is hard to navigate
  • Your on-page is not optimised

Less head scratching and more optimisation will see a significant shift in the traffic you generate from Google. Each technical, SEO and content issues can be approached in tandem so that you make incremental improvements as time goes on. Finding an SEO agency that has mastered these areas will allow for a faster diagnosis and recovery plan, getting you competing again for the top spot.

Using AI and Analytics to Predict Consumer Behavior

Predictive solutions are a necessity for today’s markets. Machine learning, Deep learning, Big Data and Artificial Analysis (AI) are all part of solutions that can predict consumer behavior.

How to predict consumer behavior with Big Data and AI
Over the years, companies have made use of effective marketing strategies such as monitoring social media and other online platforms to reach out to consumers and find out how best to serve them. Now that more than enough data has been collected from these sources, there arises the need to make use of it, for instance, to predict consumer behavior days and even months from now. Anticipating consumer needs is made possible through Big Data and advancements in Artificial Intelligence (AI).


Forecasting consumer behavior is realized through merging Big Data with AI. According to predictions from Forrester, there will be increased adoption of Big Data and AI among 70% of businesses globally; this is a 51% increase than in 2017. Let’s get into how Big Data and AI can predict consumer behavior.

Levels of Predictions

  • Emotional and Intent Analysis

It refers to a solution that can identify the emotion behind the experience and the intent behind consumer actions

  • Segment Patterns
  • Segmenting customers into small groups based on actual behaviors instead of only looking at aggregate data;
  • Tacking customer 

on how they move among different segments over time including different customer lifecycle context instead of looking just at the actual segment do not considering how they arrived there.

  • Future Actions

This enables a company to predict that if a particular experience occurs, the client will act in a certain manner

Decision making is no longer based on guessing or inaccurate surveys and studies conducted on selected groups of people. The progress made in Big Data analytics using AI simplifies companies’ decision making processes in real time. Big Data can be structured, unstructured, or semi-structured, and in these forms, it can be difficult to interpret effectively by the human mind. AI systems use algorithms to break down and make sense of Big Data into actionable insight which contributes to a more mature decision-making process by businesses.

Social media is growing into a significant tool for monitoring customer needs, satisfaction, dissatisfaction, and overall behavior. Big Data and AI better customer experience by predicting what they will want in the near future. Companies can easily enhance a product or service, do away with it, or introduce a new and better one altogether all based on the information gathered from AI analytics. Big Data and AI yield more relevant and creative solutions for consumers before they even know it. They are certainly a must-have for modern businesses today.

5 Digital Marketing Tips To Grow Your Startup In 2019

5 Digital Marketing Tips To Grow Your Startup In 2019

It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dreamt big and coalesced resources, ideas, and action plan to create your nascent platform.

A pat on the back for you, and a nudge on the other shoulder. You have yet to go stronger to grow stronger.

In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy.

Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line.

Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line.

And one of the most effective ways to create a strong presence is by using digital media for your marketing needs.

Here are 5 essential digital marketing tips for startups:

1. User experience

Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.

Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.

Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.

Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.

digital-marketing-tips-user-experience

User experience can be made effective primarily through content, communication channels and intuitive UI.

The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.

In addition, you need to develop a client management strategy that helps you connect with your customers.

This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.

For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.

If you are keen to getting involved more, digital world is full of new updates. Go ahead and search for more tips and trends on making a captivating user experience.


2. Creative content

You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.

From communicating your brand’s message to engaging your customers with information,  content is supreme as it gives something useful to your potential customers.

Great content can increase your organic traffic and can improve your search engine rankings.

digital-marketing-creative-content

Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.

Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.

Messaging is also taking the industry by storm. Neil Patel shared how Facebook Messenger marketing campaign lends a bright inlet to effective digital marketing.

Your audience will be more likely to follow a link received in Facebook Messenger than they would through email marketing campaign. Again, the content you create and the medium you choose to employ will greatly affect your business’ growth. Learn more about Facebook Messenger bots here.


3. Social media platforms

Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.

As a startup, one of the first things that you probably worked on was an active social media strategy.

You know that in this business industry, social media is the key to leveraging your brand awareness and value.

Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.

social media platforms for startups

Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.

And while social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users.

Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.


4. Video marketing is seeing an upward trend

Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.

You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

digital-marketing-tips-video-marketing

5. Search engine optimization

And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.

SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.

For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!

digital-marketing-tips-search-engine-optimization

Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your digital marketing strategy accordingly.

Understand how SEO works and learn about the expectations and prospects of hiring SEO specialists. This will help your startup to grow quicker. Be consistent and regular in your digital marketing strategy.


Growth optimized

A good digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies.

Resultantly, the conversion rates could be impacted positively as well. The consumer trend of trying new brands is growing if they are genuinely made to feel a connection with the brand values.


Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most effectively.

Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.

A good digital marketing strategy Salam Digital will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry.

If you have questions get in touch with us

Salam Digital is a strategic digital agency

Does your brand target a specific audience or customer? Digital Public Relations

Does your copy target a specific audience or customer?

The goal here is to ensure that your website copy is written with a particular customer in mind. One with a specific set of problems.

By having an understanding of who your target customer is your web copy will speak to their problems and fears and position your products and services as a solution to their problems.

ASK YOURSELF THESE QUESTIONS TO HELP DETERMINE IF YOUR COPY IS TARGETED:

  • Do you have a mental picture of who your ideal customer is and what their primary problem is that you are trying to solve?
  • Have you looked at your current clients and identified any that are the exact match for your ideal customer?
  • Does your website copy speak to that person and describe the problems that they experience
  • Does your website copy explain how your product or service can help that person solve their problems?
  • Do you have other resources on your site, whether content, tools or checklists that are created to help educate your target customer?
  • Do you have case studies from your ideal customers on your website where they talk about how your product or service helped them?
  • If you have not done any of this, then you need to spend some time thinking about your ideal customer, what their problems are and how your web copy can tell them that you are the solution to their problems.

If you have questions regarding your website, or website management and maintenance then get in touch with us

Salam Digital is a strategic digital agency in Toronto, ON. Our websites help businesses from all industries run their operations, meet customer needs, market and sell their products, and most importantly, make a profit.

error: Content is protected !!